Beauty is in your eye, forget about the beholder!!!

It never ceases to amaze me.  There are so little options for women of a certain height and weight.  Even though we are growing in numbers and have great buying power,  designers and shop owners feel the need to try and fit us in size 14 or less.

According to the Center for Disease Control ( there are 72 million Americans under the classification of overweight or obese.  Yet the amount of designers that actually design for these people are on the 10% or less.  Wake up people, we are more important than you think!

Why am I saying this?  What does this have to do with beauty?  Beauty, my dear, comes in all shapes and sizes.  At AVIDDIVA we are not interested in helping people loose weight.  Don’t forget, human nature is to “find” what it has “lost”.  Our interest is for you to rediscover your greatness and move towards improving and loving yourself first.  If YOU decide you want to get healthy and in the process you get rid of some weight, that is great.  That is not the goal.  Your health is essential.  And more important, you need to feel beautiful at any age, size and situation.

I am beautiful.  It took me 40 years to figure that out.  Don’t let my example rub off on you.  Dress to impress YOU.  Wear makeup to make YOU feel better.  Exercise for YOUR health.  The impact on your life and the lives of those around you is the best reward.


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